Anyway - this gentleman had paid me a large amount of money to coach him.
So I ask him how many leads he'd generated in the last week. All I heard was crickets...
What about the last month? Crickets again!
The fact was this guy had done nothing!
He'd just bought stuff. He'd gotten sucked into all the hype with a bunch of stuff but failed to do anything with what he'd bought.
That's a serious concern in our industry.
People mistake the act of buying with doing. For example, lets look at a launch that's coming up in the coming weeks -the Source Phoenix SEO course.
Now there's a ton of launches and I just picked one off the calendar to use as illustration. There will be a build up for several weeks then they launch.
You'll have customers that buy but fail to implement the system. Look, regardless of what strategy you go after - the one thing you must - I repeat MUST do is IMPLEMENT!
Stay tuned for more tips soon...